Dealing with the bottom of the pyramid or tip of the iceberg, Lecture delivered at the Convention on Transforming Villages into Vibrant and Prosperous Entities-Innovative Strategies, organized by the Lucknow Management Association, Lucknow, on 24th October 2005, published in Lucknow Management Association Convention Journal (Eds., M.Akbar and Jabir Ali), Vol.1, No.1, 2005, Addendum, p.1-7.