There is a need for a new social & moral contract among business, academia & knowledge rich, economically poor conservators of biodiversity & associated knowledge systems Shared at World Health Organization (WHO) summit on #TCIM, how a start up @thelittlehimalayan co by Anamika Dey supported by @deptt of biotechnology goi & @Gujarat Grassroots Innovation Augmentation Network put names of knowledge holders on the label of the Paindel – a pain relieving oil ensuring sharing of benefits with the community & knowledge providers besides fr conservation of biodiversity, ensuring sustainable extraction to ensure regeneration We need to ban publications of papers by academics which make knowledge providers anonymous ( much of so called Ethno botanical work) & encourage business to change the practiceof ignoring inventors & Innovators in the package of products ; Honey Bee NetworkAnamika Dey Gujarat GianSristi Gian Gujarat @highlight Ramesh Patel Chetan Patel Sristi Innovations